Shopping - Western Africa

Western Africa

The Shopping market in Western Africa is expected to witness a significant increase in total revenue, reaching US$6.75m in 2022.
This projection indicates a strong growth potential within the region.
Furthermore, the market is anticipated to exhibit a steady annual growth rate of 15.47% from 2022 to 2027, resulting in a projected market volume of US$15.18m by 2027.
These figures highlight the promising prospects for the Shopping market in Western Africa.
When examining the revenue composition within the Shopping market, it is projected that in-app purchases (IAP) will contribute US$32.48k in revenue in 2022.
Additionally, paid app revenue is expected to reach US$17.86k in the same year.
Another significant source of revenue within the Shopping market is advertising, which is projected to generate US$6,700.00k in 2022.
These figures demonstrate the diverse revenue streams present in the market.
Furthermore, the number of downloads in the Shopping market is anticipated to reach 507.90k downloads in 2022.
This indicates a substantial user base within Western AfriMoreover, the average revenue per download is expected to be US$13.29, highlighting the monetization potential of the market.
In a global comparison, it is noteworthy that in China leads in terms of revenue generation within the Shopping market, with a projected revenue of US$10,100.00m in 2022.
This figure underlines the dominance of in China in the global Shopping market and serves as a benchmark for other regions, including in Western Africa.
Overall, the Shopping market in Western Africa is poised for growth, with substantial revenue projections and a strong user base.
As the market continues to develop, it presents valuable opportunities for businesses operating within the region.

Key regions: China, Asia, Germany, United States, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.