Productivity - Europe
Europe- In 2022, the projected total revenue in the Productivity market in Europe is estimated to reach US$682.90m.
- It is expected that the total revenue will demonstrate an annual growth rate (CAGR 2022-2027) of 10.19%, resulting in a projected market volume of US$1.16bn by 2027.
- Furthermore, the projected in-app purchase (IAP) revenue in the Productivity market in Europe is anticipated to reach US$494.70m in 2022.
- Similarly, the paid app revenue in the Productivity market is projected to reach US$36.72m in the same year.
- Additionally, the advertising revenue in the Productivity market in Europe is expected to reach US$151.50m in 2022.
- Moreover, the number of downloads in the Productivity market is projected to reach 860.70m downloads in the same year.
- Currently, the average revenue per download in the Productivity market is expected to amount to US$0.79.
- In a global comparison, it is noteworthy that the majority of revenue is generated China, with a projected revenue of US$2.26bn in 2022.
- Key regions:
- India,
- United States,
- Japan,
- Asia,
- Germany
Definition:
The Productivity market contains apps that efficiently manage different kinds of files and documents. The suite of tools provided by Microsoft (Word, Excel, and OneDrive) as well as their counterparts by Google (Google Docs, Google Sheets, and Google Drive) fit into this category. Meanwhile, note-taking apps such as GoodNotes and Noteshelf provide advanced features beyond what is available in pre-installed note-taking tools.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
