Photo & Video - Southern Africa

Southern Africa

The Photo & Video market in Southern Africa is expected to witness significant growth in the coming years.
According to projections, the total revenue in this market is projected to reach US$21.72m in 2022.
Furthermore, it is anticipated that the market will experience a steady annual growth rate of 9.92% from 2022 to 2027, resulting in a projected market volume of US$33.85m by 2027.
When examining the revenue sources within the Photo & Video market, it is predicted that in-app purchase (IAP) revenue will reach US$14.02m in 2022.
Additionally, paid app revenue is projected to amount to US$5.15m in the same year.
Moreover, advertising revenue in the Photo & Video market is expected to reach US$2.54m in 2022.
As for the number of downloads in the Photo & Video market, it is estimated that the figure will reach 89.38m downloads in 2022.
This indicates a significant level of engagement within the market.
Furthermore, the average revenue per download is currently expected to amount to US$0.24, showcasing the potential for monetization within the industry.
In a global context, it is noteworthy that in China generates the highest revenue in the Photo & Video market.
In 2022 alone, in China is projected to generate a staggering US$5,627.00m in revenue.
This underscores the immense market potential and economic significance of the industry in China.
Overall, the Photo & Video market in Southern Africa is poised for growth, with promising revenue projections and a steadily increasing market volume.
The presence of various revenue streams, such as in-app purchases, paid apps, and advertising, further enhances the market's potential.
While in Southern Africa may not currently match the revenue figures of in China, its market is expected to progress positively in the coming years.

Key regions: Germany, Japan, South Korea, India, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.