Lifestyle - BRICS

BRICS

The projected total revenue in the Lifestyle market for the country in BRICS is expected to reach US$2.79bn in 2022.
This indicates a significant growth potential in this market segment.
Furthermore, it is anticipated that the total revenue will continue to grow at an annual rate of 7.44% between 2022 and 2027, resulting in a projected market volume of US$3.77bn by 2027.
Within the Lifestyle market, the revenue generated from in-app purchases (IAP) is projected to reach US$2,376.00m in 2022.
This highlights the increasing popularity of in-app purchases among consumers in BRICS countries.
Additionally, the revenue generated from paid app downloads is expected to reach US$63.85m in 2022, indicating a substantial market demand for paid applications in this segment.
Advertising also plays a significant role in the revenue generation of the Lifestyle market in BRICS countries.
It is projected that advertising revenue will reach US$346.50m in 2022, indicating the importance of advertising as a revenue source within this market segment.
Moreover, the number of downloads in the Lifestyle market is projected to reach 3.33bn downloads in 2022.
This reflects the increasing popularity and demand for lifestyle-related applications among users in BRICS countries.
Currently, the average revenue per download in the Lifestyle market is expected to amount to US$0.84, indicating the potential for monetization and profitability in this market segment.
In a global comparison, it is noteworthy that in China generates the highest revenue in the Lifestyle market, projected to reach US$2,591.00m in 2022.
This highlights the strong market position of the United States in this segment.
Overall, the Lifestyle market in BRICS countries shows promising growth prospects, with significant revenue potential in various revenue streams such as in-app purchases, paid app downloads, and advertising.

Key regions: Europe, South Korea, China, Germany, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.