Simulation Games - United Kingdom
United Kingdom- The Simulation Games market in the United Kingdom is projected to generate a total revenue of US$441.80m in 2022.
- This figure is expected to grow at an annual rate of 8.52% (CAGR 2022-2027), resulting in a projected market volume of US$686.60m by 2027.
- In terms of revenue streams, in-app purchases (IAP) are projected to contribute US$122.80m in 2022, while paid app revenue is expected to reach US$11.17m in the same year.
- Advertising revenue in the Simulation Games market is projected to reach US$122.80m in 2022.
- The number of downloads in the Simulation Games market is projected to reach 199.40m downloads in 2022.
- Currently, the average revenue per download is estimated to be US$2.22.
- When compared globally, United States generates the highest revenue in the Simulation Games market, with a projected figure of US$4.60bn in 2022.
- Key regions:
- Germany,
- India,
- United States,
- South Korea,
- Asia
Definition:
Simulation game apps are designed to closely simulate aspects of reality. The category has been defined by titles (produced by the video game developer Maxis) such as SimCity, which involves building and designing an urban city from scratch, and The Sims, which simulates suburban family and social life with human relationships, home improvement, and the pursuit of happiness. Various flight simulators also offer highly realistic simulations of flying commercial airplanes, with aerodynamics, weather changes, and traffic control in airports.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
