Music Games - New Zealand
New Zealand- The Music Games market in New Zealand is expected to reach a total revenue of US$2.44m in 2022.
- This projection indicates a positive growth trend, with an annual growth rate (CAGR 2022-2027) of 6.52%.
- Consequently, the projected market volume is estimated to reach US$3.34m by 2027.
- In terms of revenue streams within the Music Games market, the in-app purchase (IAP) segment is projected to generate US$601.50k in 2022.
- Additionally, the paid app revenue is expected to reach US$83.21k, while advertising revenue is projected to amount to US$1.75m in the same year.
- Furthermore, the number of downloads in the Music Games market is expected to reach 2.89m downloads in 2022.
- Currently, the average revenue per download is anticipated to be US$0.84, reflecting the revenue generated per individual download.
- When compared globally, China stands out as the market leader in terms of revenue generation within the Music Games market, with an estimated revenue of US$1.36bn in 2022.
- This highlights the significant contribution of the Chinese market to the overall revenue landscape.
- Overall, the Music Games market in New Zealand is poised for growth, with promising revenue projections and a substantial number of downloads.
- The market's revenue streams, including in-app purchases, paid apps, and advertising, contribute to its overall financial performance.
- Key regions:
- South Korea,
- United States,
- Europe,
- India,
- China
Definition:
Music game apps are games with a musical theme that do not necessarily require users to play or create music. For example, the popular Magic Tiles app involves rapidly pressing a series of cascading tiles that fall in sync with a popular song. The app Incredibox allows one to create different kinds of music by dragging and dropping icons on a group of avatars.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
