Food & Drink - New Zealand
New Zealand- The Food & Drink market in New Zealand is expected to see a significant increase in total revenue, reaching US$3.74m in 2022.
- This projection indicates a positive growth trend for the market.
- Looking ahead, the market is anticipated to continue expanding at an annual growth rate of 9.93%, resulting in a projected market volume of US$6.01m by 2027.
- Within the Food & Drink market, revenue from in-app purchases (IAP) is projected to reach US$1.57m in 2022.
- This highlights the growing popularity of in-app purchases among consumers in New Zealand.
- Additionally, revenue from paid app downloads is expected to reach US$161.80k in 2022, indicating a willingness among consumers to invest in food and drink applications.
- Advertising revenue is also expected to play a significant role in the Food & Drink market, with a projected revenue of US$2.01m in 2022.
- This suggests that businesses within the industry are actively utilizing advertising strategies to reach their target audience.
- In terms of user engagement, the number of downloads in the Food & Drink market is projected to reach 383.90k downloads in 2022.
- This signifies a high level of interest and demand for food and drink applications in New Zealand.
- When considering the average revenue per download, it is currently expected to amount to US$9.75.
- This metric provides insights into the value generated by each individual download, indicating the profitability of the market segment.
- A global comparison reveals that United States generates the highest revenue in the Food & Drink market, with a projected revenue of US$786.60m in 2022.
- This highlights the immense size and potential of the Chinese market within the food and drink industry.
- Key regions:
- United States,
- India,
- South Korea,
- Japan,
- Asia
Definition:
The Food and Drinks market contains apps that make meal delivery faster and more convenient and/or that provide culinary recipes. The most popular apps such as DoorDash and Uber Eats focus on speedy delivery from a wide range of restaurants. Certain food chains such as Domino's and McDonalds also have their own apps for delivery or takeout orders and often provide deals and discounts. Meanwhile, the Paprika app organizes personal recipe lists and helps to plan meals for the coming days and weeks.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
