Casual Games - Czechia
Czechia- The Casual Games market in Czechia is projected to reach a total revenue of US$27.25m in 2022.
- This indicates a steady growth in the market segment.
- In fact, the market is expected to experience an annual growth rate (CAGR 2022-2027) of 8.25%.
- By 2027, the projected market volume is estimated to reach US$42.88m.
- Within the Casual Games market, revenue from in-app purchases (IAP) is projected to reach US$11.70m in 2022.
- This demonstrates the increasing popularity of in-app purchases among casual gamers in Czechia.
- On the other hand, revenue from paid apps is expected to reach US$1.07m in the same year, indicating a smaller share of the market.
- Advertising revenue in the Casual Games market is also projected to contribute significantly, reaching US$14.48m in 2022.
- This indicates the importance of advertisements as a revenue source within the market segment.
- The number of downloads in the Casual Games market is projected to reach 30.41m downloads in 2022, reflecting the high demand for casual gaming experiences in Czechia.
- With an average revenue per download of US$0.90, this market segment proves to be lucrative for developers and stakeholders.
- In a global comparison, it is noteworthy that United States generates the highest revenue in the Casual Games market, reaching a staggering US$5.46bn in 2022.
- This highlights the strong presence and dominance of the US market in the casual gaming industry worldwide.
- Key regions:
- India,
- United States,
- Europe,
- Japan,
- Asia
Definition:
Casual game apps are easy to understand and designed for quick bursts of play. They are an ideal diversion during short breaks. A strong emphasis is placed on bold sounds, colors, and animations that awaken the senses. Candy Crush by the video game developer King is the undisputed master of casual game apps. With its humorous activities of throwing angry wingless birds, toppling buildings, and defeating green pigs, Angry Birds is also a classic in this category.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
