Market Insights Consumer Toys & Hobby Toys & Games

Toys for Toddlers & Kids - NAFTA

NAFTA

In 2024, the revenue in the Toys for Toddlers & Kids market in NAFTA amounts to US$9.1bn.
According to projections, the market is expected to grow annually by 3.44% (CAGR 2024-2028).
The United States, within the NAFTA region, generates the highest revenue, amounting to US$8,187.0m in 2024.
When considering the total population figures, the per person revenue in the NAFTA region is US$17.73 in 2024.
In the NAFTA market, Canadian parents are increasingly opting for educational toys that promote critical thinking and problem-solving skills for their toddlers and kids.

Key regions: India, Worldwide, Italy, Asia, United States

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on goods people buy for their leisure activities and hobbies.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use in-house market research, national statistical offices, international institutions, trade associations, third-party studies, and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and household number. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for forecasting the Toys & Hobby market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.