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Toys for Toddlers & Kids - Germany

Germany
  • In Germany, the revenue generated in the Toys for Toddlers & Kids market in 2024 amounts to US$240.6m.
  • It is projected that the market will experience an annual growth rate of -7.61% from 2024 to 2029 (CAGR 2024-2029).
  • When compared to other countries worldwide, United States leads the pack with a revenue of US$8.2bn in 2024.
  • Taking into account the total population, the per person revenue in Germany for 2024 stands at US$2.89.
  • Germany's toy market for toddlers and kids is currently seeing a rise in demand for educational toys that promote STEM learning.

Definition:

Toys for toddlers and kids are playthings designed for children aged between 1-10 years old. These toys are made to aid in children's development, creativity, and socialization skills. Toddler toys, such as building blocks, shape sorters, and pull toys, help in the development of motor skills and hand-eye coordination, while kid's toys, such as board games, puzzles, and action figures, help in cognitive and social development. The market for toys for toddlers and kids is driven by factors such as the desire for children to learn and develop skills while playing, the increasing focus on early childhood education, and the affordability of toys.

Additional Information:

The market comprises revenue and average revenue per capita. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies such as LEGO, Hasbro, and Mattel. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

In-Scope

  • Toy musical instruments, such as toy trum, mini keyboards, and toy trumpets
  • Role-playing toys, such as toy telephones, mobile phones, TVs and sports sets designed for infants and children
  • Ride-on vehicles, such as children's electric cars and wooden rocking horse
  • Scientific & educational toys such as chemistry sets, educational flash cards, electricity/circuitry sets, and human anatomy replicas

Out-Of-Scope

  • Musical instruments with full capabilities
  • Drawing and painting sets, such as Crayola Inspiration Art Case and Melissa & Doug Deluxe Art Set
  • Craft Kits like Klutz Make Clay Charms Kit and Alex Toys Simply Needlepoint Craft Kit
  • Playground equipment, such as swings, slides, trampolines, climbing frames, and playhouses
  • Remote control cars, such as Maisto RC cars and trucks

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Jul 2024

Source: Statista Market Insights

Most recent update: Jul 2024

Source: Statista Market Insights

Key Players

Most recent update: Mar 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Jul 2024

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on goods people buy for their leisure activities and hobbies.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use in-house market research, national statistical offices, international institutions, trade associations, third-party studies, and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and household number. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for forecasting the Toys & Hobby market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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