Market Insights Consumer Tobacco Products

E-Cigarettes - APAC

APAC

Revenue in the E-Cigarettes market amounts to US$2.6bn in 2024. The market is expected to grow annually by 3.00% (CAGR 2024-2029).
The market's largest segment is the segment 0 with a market volume of 0 in 2024.
In global comparison, most revenue is generated in the United States (US$8,827m in 2024).
In relation to total population figures, per person revenues of US$0.70 are generated in 2024.

Key regions: Worldwide, Germany, Russia, China, Indonesia

Market

Region

Region comparison

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on E-Cigarettes.

Modeling approach:

The segment size is determined through a bottom-up approach. In order to analyze the markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as the S-curve function and exponential trend smoothing. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.