Market Insights Consumer Tissue & Hygiene Paper

Toilet Paper - China

China

In 2024, the revenue in the Toilet Paper market in China reached a significant amount of US$24.30bn.
This market segment is projected to experience an annual growth rate of 8.11% from 2024 to 2029 (CAGR).
When compared to other countries globally, in China generates the highest revenue in the Toilet Paper market, with a total of US$24.30bn in 2024.
Taking into account the population size, the per person revenue in the Toilet Paper market in China amounts to US$16.96 in 2024.
Looking ahead to 2029, the volume in the Toilet Paper market is expected to reach 16.9bn kg units.
Additionally, there is a projected volume growth of 6.7% in 2025.
On an individual level, the average volume per person in the Toilet Paper market is estimated to be 8.8kg units in 2024.
The market segment for Toilet Paper market in China continues to demonstrate a strong presence and potential for growth.
China's toilet paper market is experiencing a surge in demand due to the country's growing middle class and increased focus on hygiene.

Key regions: India, Worldwide, Philippines, Australia, Indonesia

Market

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Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).