Market Insights Consumer Tissue & Hygiene Paper

Paper Tissues - Nigeria

Nigeria

In 2024, the revenue in the Paper Tissues market in Nigeria amounted to US$0.44bn.
It is projected that the market will experience an annual growth rate of 12.98% from 2024 to 2029 (CAGR 2024-2029).
When compared to other countries globally, in the United States generated the highest revenue in the segment, reaching US$3,727m in 2024.
In terms of per capita figures, the revenue per person Nigeria's Paper Tissues market was US$1.92 in 2024.
Looking ahead to 2029, the volume in the segment is expected to reach 79.9m kg units.
Additionally, there is a projected volume growth of 3.6% in 2025.
On average, each person in Nigeria is expected to consume 0.3kg units of Paper Tissues market in 2024.
Nigeria's paper tissue market is experiencing a surge in demand due to the growing urban population and increasing hygiene awareness.

Key regions: Worldwide, Indonesia, India, Vietnam, United States

Market

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Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).