Household Paper - Nigeria

Nigeria

Highlights

The Household Paper market in Nigeria is projected to generate a revenue of US$2.35bn in 2024.
This market is expected to witness an annual growth rate of 12.17% (CAGR 2024-2029).
When compared to other countries worldwide, China leads the market with a revenue of US$17bn in 2024.
In terms of per capita revenue, in Nigeria is expected to generate US$10.27 per person in 2024.
Looking at the volume of the Household Paper market, it is projected to reach 479.3m kg units by 2029.
Furthermore, the segment is anticipated to experience a volume growth of 2.5% units in 2025.0.
On average, each person in Nigeria is expected to consume 1.9kg units of Household Paper market in 2024.
Nigeria's household paper market is witnessing a surge in demand due to the increasing urbanization and growing middle-class population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).