Market Insights Consumer Tissue & Hygiene Paper

Face Masks - Hong Kong

Hong Kong

The Face Masks market in Hong Kong is projected to generate a revenue of HK US$8.25m in 2024.
With an expected annual growth rate of 0.83% (CAGR 2024-2029), the market is anticipated to expand steadily.
When compared to other countries worldwide, in China leads the pack with a revenue of HK US$1,131m in 2024.
In terms of per capita revenue, in Hong Kong is expected to generate HK US$1.10 per person in 2024, showcasing the potential of the market segment.
Looking ahead, the volume in the Face Masks market is forecasted to reach 26.5m pieces units by 2029.
However, there might be a slight decline in volume growth, with a projected decrease of -1.0% in 2025.
On average, each person in Hong Kong is expected to purchase 3.54pieces units of face masks in 2024.
With the recent surge in air pollution and public health concerns, the demand for face masks in Hong Kong has skyrocketed.

Key regions: Indonesia, United States, Europe, Vietnam, South Korea

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Analyst Opinion

Just like products such as hand sanitizers and OTC medicines, face masks sales witnessed exponential growth during the peak years of the COVID-19 pandemic, 2020 and 2021, with manufacturers in industries such as Apparel, Oil and Gas, and Automobile turning to face masks production, in order to meet the demand. Over the next few years however, demand is set to reduce, amid the waning COVID-19 cases, increased vaccinations and removal of governmental norms.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).