Market Insights Consumer Tissue & Hygiene Paper

Baby Diapers - South Africa

South Africa

In 2024, the revenue in the Baby Diapers market in South Africa is projected to reach US$0.38bn.
This market is anticipated to grow at an annual rate of 10.29% (CAGR 2024-2029).
When compared globally, in China generates the highest revenue in this segment, with an estimated revenue of US$12,180m in 2024.
Looking at the per capita figures, each person in South Africa is expected to generate a revenue of US$6.30 in the Baby Diapers market in 2024.
By 2029, the volume in this segment is projected to reach 71.9m kg.
It is also forecasted that there will be a volume growth of 1.4% in 2025.
In terms of average volume per person, in South Africa is expected to have a figure of 1.1kg in the Baby Diapers market in 2024.
Despite economic challenges, the baby diaper market in South Africa is experiencing steady growth due to rising birth rates and increasing disposable income.

Key regions: Australia, India, Europe, United States, Philippines

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).