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Smart Appliances - Indonesia

Indonesia
  • Revenue in the Smart Appliances market is projected to reach US$315.3m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.36%, resulting in a projected market volume of US$467.7m by 2029.
  • In the Smart Appliances market, the number of active households is expected to amount to 19.8m users by 2029.
  • Household penetration will be 12.1% in 2025 and is expected to hit 32.4% by 2029.
  • The average revenue per installed Smart Home currently is expected to amount to US$44.20.

Definition:

Smart Appliances market includes connected versions of all kinds of household appliances. This includes large appliances (fridges, washing machines, ovens etc.) as well as small appliances (microwaves, coffee machines, vacuum and mowing robots etc.), provided they are connected to the internet. An indirect connection via a local network is also possible, as long as the remote access and control of the respective appliances via the connection is given.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Irobot, LG, Samsung, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

In-Scope
  • Directly or indirectly internet-controllable household appliances
  • Large appliances such as fridges, washing machines, dishwashers, ovens (e.g., Samsung Side-by-Side, E, 614 ℓ, LG GSXV90MCDE Side-by-Side )
  • Small appliances such as coffee machines (e.g., Bosch CTL636EB6), vacuum and mowing robots (e.g., Roborock S8 Pro Ultra Robot Vacuum Cleaner), microwaves (e.g., SARO SAMSUNG MJ2691)
Out-Of-Scope
  • Any other smart home device (partially also referred to as “appliances”)
  • Any non-connected household appliances
  • B2B/C2C sales of any kind (e.g., to hotels or office buildings)
Smart Appliances: market data & analysis - Cover

Market Insights report

Smart Appliances: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Product Types

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Smart Appliances market in Indonesia is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Indonesia are shifting towards smart appliances that offer convenience, energy efficiency, and connectivity.

    Consumers are increasingly looking for appliances that can be controlled remotely through smartphones or voice assistants. This allows them to easily monitor and control their appliances from anywhere, saving time and effort. Additionally, energy efficiency is a key consideration for Indonesian consumers as they seek to reduce their carbon footprint and save on utility bills.

    Smart appliances that are designed to consume less energy are therefore in high demand. Trends in the market indicate that the adoption of smart appliances in Indonesia is being driven by the increasing penetration of internet connectivity and the growing popularity of smart home systems. With the rapid expansion of internet infrastructure in the country, more households are gaining access to high-speed internet, enabling them to connect their appliances to the internet.

    This connectivity allows for seamless integration with other smart devices, creating a unified smart home ecosystem. As a result, consumers are increasingly investing in smart appliances to enhance their overall living experience. Local special circumstances also contribute to the development of the Smart Appliances market in Indonesia.

    The country has a large population, with a significant portion residing in urban areas. This urbanization trend has led to smaller living spaces, prompting consumers to seek compact and multifunctional appliances. Smart appliances, with their space-saving designs and versatile features, are well-suited to meet these demands.

    Additionally, the rising middle class in Indonesia is driving the demand for premium appliances that offer advanced features and superior performance. Smart appliances, with their cutting-edge technology and innovative functionalities, cater to this growing segment of consumers. Underlying macroeconomic factors further support the growth of the Smart Appliances market in Indonesia.

    The country's strong economic growth and increasing disposable income levels have led to a rise in consumer spending. As consumers have more purchasing power, they are more willing to invest in high-quality appliances, including smart appliances. Furthermore, government initiatives to promote sustainable development and energy conservation also play a role in driving the adoption of smart appliances.

    Incentives such as tax benefits and subsidies encourage consumers to choose energy-efficient appliances, including smart appliances. In conclusion, the Smart Appliances market in Indonesia is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers increasingly prioritize convenience, energy efficiency, and connectivity, the demand for smart appliances continues to rise.

    With the increasing penetration of internet connectivity, the popularity of smart home systems, and the unique circumstances of the Indonesian market, the future of the Smart Appliances market in Indonesia looks promising.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

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    Smart Appliances: market data & analysis - BackgroundSmart Appliances: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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