Security - Southeast Asia

  • Southeast Asia
  • Revenue in the Security market is projected to reach US$346.8m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 13.48%, resulting in a projected market volume of US$575.2m by 2028.
  • In the Security market, the number of active households is expected to amount to 44.1m users by 2028.
  • Household penetration will be 9.1% in 2024 and is expected to hit 23.5% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$21.73.
 
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Analyst Opinion

The Security market in Southeast Asia has been experiencing significant growth in recent years. Customer preferences in the Security market in Southeast Asia are driven by the increasing need for protection and safety.

As the region continues to develop and urbanize, there is a growing concern for personal and property security. This has led to an increased demand for security solutions such as surveillance systems, access control systems, and alarm systems. Customers in Southeast Asia are looking for reliable and advanced security products that can provide them with peace of mind.

Trends in the market show a shift towards more advanced and integrated security solutions. Customers are increasingly looking for smart security systems that can be controlled remotely through mobile devices. This allows them to monitor their properties and receive real-time alerts in case of any security breaches.

Additionally, there is a growing demand for cloud-based security solutions that offer scalability and flexibility. Local special circumstances in Southeast Asia also contribute to the development of the Security market. The region is home to a diverse range of countries, each with its own unique security challenges.

For example, countries like Singapore and Malaysia have a high population density and face the risk of terrorism, while countries like Indonesia and the Philippines have a higher crime rate. These local circumstances drive the demand for specific security solutions tailored to address these challenges. Underlying macroeconomic factors play a role in the growth of the Security market in Southeast Asia.

The region has been experiencing rapid economic growth, which has resulted in an increase in disposable income and urbanization. As people become more affluent, they are willing to spend more on security products to protect their assets. Additionally, the growth of industries such as banking, retail, and hospitality has also contributed to the demand for security solutions to safeguard their operations.

In conclusion, the Security market in Southeast Asia is growing due to customer preferences for protection and safety, the trend towards advanced and integrated security solutions, local special circumstances, and underlying macroeconomic factors. As the region continues to develop, the demand for security products and services is expected to increase further.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Overview

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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