Security - NAFTA | Statista Market Forecast

Revenue in the Security market is projected to reach US$7.6bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.10%, resulting in a projected market volume of US$11.8bn by 2029.
In the Security market, the number of active households is expected to amount to 88.6m users by 2029.
Household penetration will be 38.6% in 2024 and is expected to hit 48.9% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$97.27.

Definition:

The Security market includes the sale of devices for networked access control and management for buildings and premises. This includes surveillance products (e.g., security cameras, motion sensors, programmable and remote control door locks) as well as equipment for risk monitoring (connected smoke detectors and humidity sensors).
Remote surveillance and emergency services from specialized security firms that are not related to smart home are not included.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include TP-LINK, Ring, Google, LG, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for burglar prevention and other security issues
Motion sensors, door locks, security cameras (with or without face recognition)
Surveillance gadgets with connection to a broader smart home (e.g., eufyCam S330, Bosch Smart Home - Starter Set Alarm (Gen. 2))
Hazard prevention devices like water, smoke or gas sensors (e.g., TESLA Smart Intelligent Gas Sensor)

Classical security devices without smart home connection
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Security market in NAFTA has been experiencing steady growth in recent years, driven by increasing customer preferences for advanced security solutions and the rising need for enhanced security measures in various sectors. Customer preferences in the Security market in NAFTA have been shifting towards more sophisticated and technologically advanced security solutions.

Customers are increasingly looking for integrated security systems that can provide comprehensive protection against a wide range of threats. This includes the use of advanced surveillance systems, access control systems, and biometric authentication technologies. Additionally, customers are also demanding solutions that can be easily integrated with other systems, such as building management systems and fire detection systems.

Trends in the Security market in NAFTA are also being influenced by global and regional factors. One of the key trends is the increasing adoption of cloud-based security solutions. Cloud-based security systems offer several advantages, including scalability, flexibility, and cost-effectiveness.

These solutions allow customers to easily scale their security systems as their needs evolve, without the need for significant upfront investments in hardware and infrastructure. Another trend is the growing importance of cybersecurity. With the increasing prevalence of cyber threats, customers are placing greater emphasis on protecting their digital assets and data.

This has led to a rise in demand for cybersecurity solutions, such as network security, endpoint security, and threat intelligence. Local special circumstances in the Security market in NAFTA also play a role in shaping the market dynamics. For example, the United States has a highly developed security industry, with a large number of established security companies and a strong focus on innovation.

This has led to the emergence of cutting-edge security technologies and solutions in the market. In Canada, on the other hand, the market is characterized by a strong emphasis on privacy and data protection. This has influenced customer preferences towards solutions that prioritize privacy and compliance with data protection regulations.

Underlying macroeconomic factors also contribute to the development of the Security market in NAFTA. Economic growth and stability play a crucial role in driving demand for security solutions. As the economies in the NAFTA countries continue to grow, businesses and individuals are investing in security measures to protect their assets and ensure the safety of their operations.

Additionally, the increasing threat of terrorism and organized crime has also fueled the demand for security solutions in the region. Overall, the Security market in NAFTA is experiencing growth due to customer preferences for advanced security solutions, global and regional trends in the industry, local special circumstances, and underlying macroeconomic factors. As the need for security continues to increase, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.