Security - Baltics

  • Baltics
  • Revenue in the Security market is projected to reach US$49.4m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.08%, resulting in a projected market volume of US$83.5m by 2029.
  • In the Security market, the number of active households is expected to amount to 1.0m users by 2029.
  • Household penetration will be 28.7% in 2024 and is expected to hit 38.4% by 2029.
  • The average revenue per installed Smart Home currently is expected to amount to US$57.27.
 
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Analyst Opinion

The Security market in Baltics has been experiencing significant growth in recent years, driven by customer preferences for advanced security solutions and the increasing need for protection against cyber threats. Customer preferences in the Security market in Baltics have shifted towards more sophisticated and integrated security solutions.

With the rise of digital transformation and the increasing reliance on technology, businesses and individuals are seeking comprehensive security solutions that can protect them from a wide range of threats. This includes not only physical security measures such as surveillance systems and access control, but also cybersecurity solutions that can safeguard against cyber attacks and data breaches. In addition to the demand for advanced security solutions, the Security market in Baltics is also being driven by the increasing need for protection against cyber threats.

As technology becomes more interconnected and the amount of data being generated and stored continues to grow, the risk of cyber attacks and data breaches has become a major concern for businesses and individuals alike. This has led to a growing demand for cybersecurity solutions that can effectively detect, prevent, and respond to cyber threats. One of the key trends in the Security market in Baltics is the adoption of cloud-based security solutions.

Cloud-based security solutions offer several advantages over traditional on-premises security systems, including scalability, flexibility, and cost-effectiveness. With the increasing adoption of cloud computing and the growing need for remote access to security systems, businesses and individuals are turning to cloud-based security solutions to meet their security needs. Another trend in the Security market in Baltics is the integration of artificial intelligence (AI) and machine learning (ML) technologies into security systems.

AI and ML technologies can enhance the effectiveness and efficiency of security systems by enabling them to analyze and respond to threats in real-time. This includes the ability to automatically detect and respond to suspicious activities, identify patterns and trends in data, and generate actionable insights for security personnel. Local special circumstances in the Security market in Baltics include the geopolitical situation and the increasing focus on cybersecurity.

The Baltic region is located in close proximity to Russia, which has led to concerns about potential security threats. This has resulted in increased investments in security infrastructure and technologies to ensure the safety and protection of businesses and individuals in the region. Additionally, the Baltic countries have recognized the importance of cybersecurity and have been taking steps to strengthen their cybersecurity capabilities and protect against cyber threats.

Underlying macroeconomic factors that are driving the growth of the Security market in Baltics include the overall economic growth and increasing investments in technology. The Baltic countries have experienced strong economic growth in recent years, which has led to increased spending on security solutions. Furthermore, the growing adoption of technology in various sectors has created a need for advanced security solutions to protect against potential threats.

Overall, the Security market in Baltics is experiencing growth due to customer preferences for advanced security solutions, the increasing need for protection against cyber threats, and the adoption of cloud-based and AI/ML technologies. The local special circumstances and underlying macroeconomic factors further contribute to the development of the Security market in Baltics.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Overview

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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