Home Entertainment - Southern Asia

Revenue in the Home Entertainment market is projected to reach US$714.8m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.01%, resulting in a projected market volume of US$870.1m by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 35.2m users by 2029.
Household penetration will be 4.0% in 2024 and is expected to hit 8.9% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$48.09.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Home Entertainment market in Southern Asia is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Home Entertainment market in Southern Asia are shifting towards more immersive and interactive experiences.

Consumers are increasingly seeking out products and services that offer high-quality audio and visual capabilities, such as home theater systems, gaming consoles, and virtual reality devices. This preference for immersive experiences is driving the demand for advanced technologies and innovative features in home entertainment products. Trends in the market reflect the growing popularity of streaming services and digital content consumption.

With the increasing availability of high-speed internet connections and the proliferation of smartphones and smart TVs, consumers in Southern Asia are embracing online streaming platforms for their entertainment needs. This trend is fueled by the convenience and affordability of streaming services, as well as the wide range of content options available. Local special circumstances in Southern Asia, such as a large and growing middle class population, are contributing to the development of the Home Entertainment market.

As more people in the region achieve higher disposable incomes, they are able to afford and invest in home entertainment products and services. Additionally, the region's young and tech-savvy population is driving the demand for cutting-edge technologies and innovative entertainment experiences. Underlying macroeconomic factors, such as economic growth and urbanization, are also playing a role in the development of the Home Entertainment market in Southern Asia.

As countries in the region experience economic growth and urban development, there is an increase in the number of households with higher incomes and access to modern infrastructure. This creates a favorable environment for the growth of the Home Entertainment market, as consumers have the means and the infrastructure to adopt and enjoy new technologies and entertainment experiences. In conclusion, the Home Entertainment market in Southern Asia is experiencing growth and development driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

As consumers in the region increasingly seek immersive and interactive experiences, the demand for advanced technologies and innovative features in home entertainment products is growing. The popularity of streaming services and digital content consumption is also on the rise, fueled by the convenience and affordability of online platforms. The large and growing middle class population, as well as the region's young and tech-savvy demographic, contribute to the development of the market.

Additionally, underlying macroeconomic factors such as economic growth and urbanization create a favorable environment for the growth of the Home Entertainment market in Southern Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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