Control & Connectivity - Southern Asia

Revenue in the Control & Connectivity market is projected to reach US$1.4bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.77%, resulting in a projected market volume of US$2.3bn by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 48.7m users by 2029.
Household penetration will be 5.1% in 2024 and is expected to hit 12.3% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$71.83.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in Southern Asia is experiencing significant growth and development due to several key factors. Customer preferences in the Control & Connectivity market in Southern Asia are driving the demand for advanced technologies and solutions.

As the region continues to urbanize and industrialize, there is a growing need for efficient and reliable control and connectivity systems. Customers are increasingly looking for solutions that can streamline their operations, improve productivity, and enhance overall efficiency. They are also seeking connectivity solutions that can seamlessly integrate with their existing infrastructure and devices.

In addition, customers in Southern Asia are placing a strong emphasis on cost-effectiveness and value for money, driving the demand for affordable and scalable solutions. Trends in the market are also contributing to the growth of the Control & Connectivity market in Southern Asia. One notable trend is the increasing adoption of Internet of Things (IoT) technologies.

IoT devices and sensors are being deployed across various industries, enabling real-time monitoring, data collection, and analysis. This trend is driving the demand for control and connectivity solutions that can effectively manage and connect these IoT devices. Another trend is the growing focus on cybersecurity.

With the increasing reliance on connected systems and devices, there is a heightened need for robust cybersecurity measures to protect against potential threats and breaches. This trend is driving the demand for control and connectivity solutions that prioritize security features and protocols. Local special circumstances in Southern Asia are also shaping the development of the Control & Connectivity market.

The region is home to a diverse range of industries, including manufacturing, automotive, healthcare, and energy. Each industry has its own unique requirements and challenges, which are driving the demand for tailored control and connectivity solutions. For example, the manufacturing industry is seeking solutions that can optimize production processes and improve supply chain management.

The healthcare industry is looking for solutions that can enhance patient care and enable remote monitoring. These local special circumstances are driving the customization and localization of control and connectivity solutions in Southern Asia. Underlying macroeconomic factors are also playing a role in the development of the Control & Connectivity market in Southern Asia.

The region is experiencing rapid economic growth, which is fueling investments in infrastructure development and industrialization. This growth is creating a favorable business environment for control and connectivity solution providers, as companies are willing to invest in technologies that can drive operational efficiency and productivity. Additionally, the increasing digitalization and adoption of smart technologies in the region are creating opportunities for the Control & Connectivity market.

As more businesses and industries embrace digital transformation, the demand for control and connectivity solutions is expected to continue growing in Southern Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.