Home Entertainment - Malaysia | Statista Market Forecast

Revenue in the Home Entertainment market is projected to reach US$35.8m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.85%, resulting in a projected market volume of US$47.6m by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 1.3m users by 2029.
Household penetration will be 9.9% in 2024 and is expected to hit 17.1% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$49.01.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Home Entertainment market in Malaysia has been experiencing significant growth in recent years, driven by changing customer preferences and the availability of new technologies.

Customer preferences: In Malaysia, customers have shown a strong preference for home entertainment products that offer convenience and a high-quality viewing experience. This has led to a rise in demand for smart TVs, which allow users to access a wide range of online content and streaming services. Additionally, there has been an increasing interest in home theater systems, as consumers seek to recreate the cinematic experience in their own homes.

Trends in the market: One of the key trends in the Home Entertainment market in Malaysia is the growing popularity of streaming services. With the increasing availability of high-speed internet connections, more consumers are opting for streaming services such as Netflix and Disney+ to access their favorite movies and TV shows. This trend has also been fueled by the COVID-19 pandemic, as people spent more time at home and looked for ways to entertain themselves. Another trend in the market is the integration of smart technology into home entertainment devices. Smart TVs, for example, allow users to connect to the internet and access a variety of online content. This has led to a decline in demand for traditional cable and satellite TV services, as consumers have more options for entertainment.

Local special circumstances: One of the unique factors influencing the Home Entertainment market in Malaysia is the country's diverse population. Malaysia is home to a mix of ethnicities and cultures, each with their own preferences and tastes in entertainment. This has led to a demand for a wide range of content, including local movies, TV shows, and music. As a result, there is a growing market for home entertainment products that cater to these diverse preferences.

Underlying macroeconomic factors: The growth of the Home Entertainment market in Malaysia can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income. With more money to spend, consumers are willing to invest in home entertainment products that enhance their viewing experience. Additionally, the government has been supportive of the digital transformation of the entertainment industry, providing incentives and infrastructure to encourage the adoption of new technologies. In conclusion, the Home Entertainment market in Malaysia is experiencing growth due to changing customer preferences, the rise of streaming services, the integration of smart technology, the diverse population, and favorable macroeconomic factors. As technology continues to evolve and consumer demands shift, the market is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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