Home Entertainment - China | Statista Market Forecast

Revenue in the Home Entertainment market is projected to reach US$3.4bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 17.54%, resulting in a projected market volume of US$6.4bn by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 174.9m users by 2029.
Household penetration will be 15.4% in 2025 and is expected to hit 35.2% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$44.26.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

Home Entertainment: market data & analysis

The Home Entertainment market in China has been experiencing significant growth in recent years, driven by changing consumer preferences and advancements in technology.

Customer preferences: Chinese consumers have shown a strong preference for home entertainment products that offer convenience, high quality, and a wide range of options. With the rise of streaming services and online platforms, there has been a shift towards digital content consumption, including movies, TV shows, and music. This trend is further fueled by the increasing penetration of smartphones and internet connectivity in China. Additionally, Chinese consumers are increasingly seeking immersive entertainment experiences, such as virtual reality (VR) and augmented reality (AR) gaming.

Trends in the market: One of the key trends in the Home Entertainment market in China is the growing popularity of smart TVs. These televisions offer internet connectivity and built-in streaming services, allowing consumers to access a wide range of content without the need for additional devices. This trend is driven by the increasing demand for seamless integration of entertainment options and the convenience of accessing online content directly on the TV screen. Another trend in the market is the rise of online streaming services. Platforms such as iQiyi, Tencent Video, and Youku have gained significant popularity among Chinese consumers, offering a vast library of movies, TV shows, and original content. The convenience of streaming services, coupled with affordable subscription plans, has attracted a large user base in China.

Local special circumstances: China has a unique regulatory environment for the Home Entertainment market, with strict censorship policies and content restrictions. This has led to the development of a thriving domestic entertainment industry, with local productions gaining popularity among Chinese consumers. The government's support for the development of domestic content has also contributed to the growth of the market.

Underlying macroeconomic factors: China's growing middle class and increasing disposable income have played a significant role in the growth of the Home Entertainment market. As more consumers have the financial means to invest in home entertainment products, the market has experienced a surge in demand. Additionally, the urbanization trend in China has led to the creation of new residential complexes and housing units, providing opportunities for the installation of home entertainment systems. Furthermore, advancements in technology and infrastructure have made home entertainment more accessible to a larger population in China. The widespread availability of high-speed internet and the expansion of 4G and 5G networks have facilitated the streaming of high-quality content and the adoption of smart devices. In conclusion, the Home Entertainment market in China is experiencing robust growth driven by changing consumer preferences, technological advancements, and favorable macroeconomic factors. The market is characterized by a shift towards digital content consumption, the popularity of smart TVs, the rise of online streaming services, and the unique regulatory environment in China. With the increasing disposable income and expanding middle class, the market is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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Home Entertainment - China

Revenue

Product Types

Global Comparison

Analyst Opinion

Methodology

Consumer

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