Home Entertainment - Africa | Statista Market Forecast

Revenue in the Home Entertainment market is projected to reach US$293.1m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.35%, resulting in a projected market volume of US$417.8m by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 23.7m users by 2029.
Household penetration will be 3.6% in 2024 and is expected to hit 8.3% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$31.59.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Home Entertainment market in Africa has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of affordable technology. Customer preferences in the Home Entertainment market in Africa have shifted towards more immersive and interactive experiences.

Consumers are increasingly looking for products and services that offer high-quality audio and video, as well as the ability to connect to multiple devices. This has led to a surge in demand for smart TVs, gaming consoles, and streaming services. Additionally, there is a growing interest in home theater systems and soundbars, as consumers seek to recreate the cinematic experience in their own homes.

Trends in the market indicate that the demand for streaming services is on the rise. With the increasing availability of high-speed internet and the proliferation of smartphones, more and more consumers are turning to streaming platforms for their entertainment needs. This trend is particularly prominent in urban areas, where access to reliable internet is more widespread.

As a result, traditional cable and satellite TV providers are facing stiff competition from streaming services such as Netflix and Amazon Prime Video. Another trend in the Home Entertainment market in Africa is the growing popularity of mobile gaming. With the increasing affordability of smartphones and the rise of mobile internet, gaming has become more accessible to a larger audience.

Mobile gaming offers convenience and portability, allowing users to play their favorite games wherever and whenever they want. This trend is especially prevalent among the younger generation, who are more likely to own a smartphone and spend a significant amount of time on gaming apps. Local special circumstances in Africa also play a role in the development of the Home Entertainment market.

One such circumstance is the lack of reliable electricity in certain regions. This has led to the popularity of solar-powered devices, such as solar-powered TVs and radios, which allow consumers to enjoy entertainment even in areas with limited access to electricity. Additionally, cultural preferences and language diversity in Africa have led to the growth of local content production, with many countries seeing an increase in the number of local TV shows, movies, and music.

Underlying macroeconomic factors have also contributed to the growth of the Home Entertainment market in Africa. Economic growth and rising disposable incomes have increased the purchasing power of consumers, allowing them to spend more on entertainment products and services. Additionally, improvements in infrastructure, such as the expansion of internet connectivity and the development of shopping malls, have made it easier for consumers to access and purchase home entertainment products.

Overall, the Home Entertainment market in Africa is experiencing significant growth driven by changing customer preferences, the increasing availability of affordable technology, and underlying macroeconomic factors. As the market continues to evolve, it is expected that new trends and opportunities will emerge, further fueling the growth of the industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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