Control & Connectivity - Croatia | Statista Market Forecast

Revenue in the Control & Connectivity market is projected to reach US$9.5m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.33%, resulting in a projected market volume of US$12.9m by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 312.1k users by 2029.
Household penetration will be 12.7% in 2024 and is expected to hit 22.3% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$51.56.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in Croatia is experiencing significant growth and development, driven by several key factors.

Customer preferences: Customers in Croatia are increasingly demanding more advanced and connected control systems for their homes and businesses. With the rise of smart homes and the Internet of Things (IoT), there is a growing need for control and connectivity solutions that can integrate various devices and systems seamlessly. Customers are looking for convenience, efficiency, and enhanced security, which can be achieved through advanced control and connectivity technologies.

Trends in the market: One of the key trends in the Control & Connectivity market in Croatia is the adoption of smart home systems. These systems allow homeowners to control various aspects of their homes, such as lighting, heating, security, and entertainment, through a centralized interface. This trend is driven by the increasing availability and affordability of smart devices and the growing awareness of the benefits of automation and connectivity. Another trend in the market is the integration of control and connectivity solutions in commercial buildings. Businesses are realizing the importance of efficient control systems for energy management, security, and overall operational efficiency. As a result, there is a growing demand for advanced control and connectivity solutions in sectors such as hospitality, retail, and healthcare.

Local special circumstances: Croatia has a relatively high level of internet penetration and smartphone adoption, which provides a favorable environment for the growth of the Control & Connectivity market. The country also has a growing tech-savvy population that is open to adopting new technologies and solutions. Additionally, the government has been supportive of initiatives promoting digitalization and innovation, which further contributes to the development of the Control & Connectivity market.

Underlying macroeconomic factors: The overall economic growth in Croatia has a positive impact on the Control & Connectivity market. As the economy expands, businesses and consumers have more disposable income to invest in control and connectivity solutions. Furthermore, the increasing number of construction projects in the country, including residential and commercial buildings, creates opportunities for the integration of control and connectivity systems. In conclusion, the Control & Connectivity market in Croatia is experiencing significant growth and development, driven by customer preferences for advanced control systems, the adoption of smart home technology, the integration of control solutions in commercial buildings, favorable local circumstances, and underlying macroeconomic factors. This trend is expected to continue as customers and businesses increasingly recognize the benefits of control and connectivity solutions for convenience, efficiency, and enhanced security.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.