Control & Connectivity - ASEAN | Statista Market Forecast

Revenue in the Control & Connectivity market is projected to reach US$374.2m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 13.65%, resulting in a projected market volume of US$709.6m by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 42.2m users by 2029.
Household penetration will be 8.4% in 2024 and is expected to hit 27.9% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$30.57.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in ASEAN is experiencing significant growth and development due to several key factors. Customer preferences in the Control & Connectivity market in ASEAN are shifting towards more advanced and innovative solutions.

Customers are increasingly demanding products that offer seamless connectivity and control over various devices and systems. This includes technologies such as Internet of Things (IoT) devices, smart home automation systems, and industrial automation solutions. Customers are also seeking products that are user-friendly, reliable, and offer a high level of security.

As a result, companies in the Control & Connectivity market are focusing on developing products that meet these evolving customer preferences. Trends in the Control & Connectivity market in ASEAN reflect the growing demand for advanced technologies. One major trend is the adoption of IoT devices and solutions.

IoT devices are being used in various sectors such as healthcare, manufacturing, transportation, and agriculture to improve efficiency, productivity, and decision-making processes. Another trend is the integration of control and connectivity solutions into smart home automation systems. Customers are increasingly looking for solutions that allow them to control and monitor their homes remotely, leading to the growth of products such as smart thermostats, security systems, and lighting control systems.

Local special circumstances in ASEAN countries also contribute to the development of the Control & Connectivity market. ASEAN countries have a large population and a growing middle class, which increases the demand for consumer electronics and smart devices. Additionally, the region has a strong manufacturing sector, which drives the demand for industrial automation solutions.

The increasing urbanization in ASEAN countries also creates opportunities for the Control & Connectivity market, as smart city initiatives require advanced control and connectivity solutions. Underlying macroeconomic factors play a significant role in the development of the Control & Connectivity market in ASEAN. Economic growth in the region has led to an increase in disposable income, allowing more people to afford control and connectivity products.

The rapid urbanization and industrialization in ASEAN countries also drive the demand for control and connectivity solutions in various sectors. Furthermore, government initiatives and policies that promote the adoption of advanced technologies and digital transformation further support the growth of the Control & Connectivity market in ASEAN. In conclusion, the Control & Connectivity market in ASEAN is experiencing growth and development due to shifting customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Companies in the market are focusing on developing innovative products that meet customer demands for seamless connectivity and control. The adoption of IoT devices and integration into smart home automation systems are major trends in the market. The large population, growing middle class, strong manufacturing sector, and government initiatives in ASEAN countries contribute to the market's growth.

Overall, the Control & Connectivity market in ASEAN is poised for further expansion in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.