Home Entertainment - ASEAN | Statista Market Forecast

Revenue in the Home Entertainment market is projected to reach US$232.1m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.22%, resulting in a projected market volume of US$313.8m by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 42.3m users by 2029.
Household penetration will be 10.8% in 2024 and is expected to hit 28.0% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$14.88.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Home Entertainment market in ASEAN has been experiencing significant growth in recent years. Customer preferences in the ASEAN region have been shifting towards more immersive and interactive forms of entertainment.

Consumers are increasingly seeking out high-quality audio and visual experiences, as well as personalized content. This has led to a rise in demand for home theater systems, gaming consoles, and streaming services. Additionally, there is a growing interest in smart home technology, with consumers looking to integrate their entertainment systems with other devices in their homes.

One of the key trends in the Home Entertainment market in ASEAN is the increasing popularity of streaming services. With the rise of internet connectivity and the availability of affordable data plans, consumers are now able to access a wide range of entertainment content online. This has led to a decline in traditional forms of media consumption, such as cable TV and physical media.

Streaming services offer convenience and a vast library of content, allowing consumers to watch their favorite movies, TV shows, and documentaries whenever and wherever they want. Another trend in the market is the growing demand for gaming consoles. Gaming has become a popular form of entertainment in ASEAN, with a large and growing population of gamers.

The availability of high-quality gaming consoles, along with a wide selection of games, has fueled this demand. Additionally, the rise of e-sports and competitive gaming has further boosted the popularity of gaming consoles in the region. Local special circumstances in the ASEAN region also contribute to the development of the Home Entertainment market.

The region is known for its diverse cultures and languages, which has led to a demand for localized content. Streaming services and gaming companies are increasingly catering to this demand by offering content in multiple languages and providing localized experiences. This localization strategy has helped these companies to gain a competitive edge in the market.

Underlying macroeconomic factors have also played a role in the development of the Home Entertainment market in ASEAN. The region has experienced strong economic growth in recent years, leading to an increase in disposable income. As a result, consumers have more money to spend on entertainment products and services.

Additionally, advancements in technology have made home entertainment more affordable and accessible to a larger segment of the population. In conclusion, the Home Entertainment market in ASEAN is experiencing significant growth due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers in the region seek out more immersive and interactive forms of entertainment, companies in the industry are adapting to meet these demands.

The future of the Home Entertainment market in ASEAN looks promising, with continued growth expected in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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