Control & Connectivity - Africa | Statista Market Forecast

Revenue in the Control & Connectivity market is projected to reach US$380.8m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.27%, resulting in a projected market volume of US$649.4m by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 17.1m users by 2029.
Household penetration will be 2.6% in 2024 and is expected to hit 6.0% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$56.50.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in Africa is experiencing significant growth and development, driven by various factors such as increasing internet penetration, rising demand for mobile devices, and the need for improved connectivity infrastructure.

Customer preferences: Customers in Africa are increasingly demanding better connectivity and control solutions to meet their growing needs for internet access and communication. With the rapid growth of mobile devices in the region, there is a strong demand for reliable and fast connectivity. Additionally, customers are seeking control solutions that enable them to manage and monitor their devices and networks remotely.

Trends in the market: One of the key trends in the Control & Connectivity market in Africa is the increasing adoption of cloud-based solutions. Cloud-based control and connectivity platforms offer scalability, flexibility, and cost-effectiveness, making them highly attractive to businesses and individuals in the region. This trend is driven by the need for centralized control and management of devices and networks, as well as the desire to access data and applications from anywhere at any time. Another trend in the market is the growing importance of cybersecurity. As more devices and networks become connected, the risk of cyber threats and attacks increases. Customers in Africa are becoming more aware of the need for robust cybersecurity measures to protect their data and ensure the integrity of their systems. This has led to an increased demand for control and connectivity solutions that incorporate advanced security features.

Local special circumstances: Africa is a diverse continent with varying levels of infrastructure development and connectivity. While some countries have well-established telecommunications networks and high internet penetration rates, others still face challenges in terms of connectivity and access to reliable internet services. This creates opportunities for companies operating in the Control & Connectivity market to provide innovative solutions tailored to the specific needs and constraints of different African countries.

Underlying macroeconomic factors: The growth of the Control & Connectivity market in Africa is also influenced by underlying macroeconomic factors. Economic growth in the region, coupled with increasing disposable incomes, is driving the demand for connectivity and control solutions. Additionally, government initiatives to promote digital transformation and improve access to internet services are creating a favorable environment for market growth. In conclusion, the Control & Connectivity market in Africa is experiencing significant growth and development driven by increasing internet penetration, rising demand for mobile devices, and the need for improved connectivity infrastructure. Customer preferences include reliable and fast connectivity, remote management and monitoring capabilities, and robust cybersecurity features. The market is characterized by the adoption of cloud-based solutions and the importance of addressing the specific needs and constraints of different African countries. Economic growth and government initiatives are also contributing to the market's expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.