Comfort & Lighting - Southern Asia

Revenue in the Comfort & Lighting market is projected to reach US$504.0m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.21%, resulting in a projected market volume of US$857.3m by 2029.
In the Comfort & Lighting market, the number of active households is expected to amount to 37.7m users by 2029.
Household penetration will be 4.8% in 2024 and is expected to hit 9.6% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$28.16.

Definition:

Comfort & Lighting market includes devices for the improvement of the living atmosphere. These are devices such as sensors and actuators (e.g., door and window sensors, shutters) as well as connected and remote controllable light sources (smart bulbs) or garage door controls.
Programmable or controllable power sockets are not included (see Control & Connectivity).

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Philips, Google, Ring Samsung, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for living atmosphere improvement
Smart lighting/bulbs
Window/door sensors (e.g., Ring Alarm Pack), shading devices (e.g., Lutron Caséta), garage door controls (e.g., Meross Smart WiFi Garage Door Opener)

Control buttons, gateways/hubs
Smart TVs
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Comfort & Lighting market in Southern Asia is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Comfort & Lighting market have shifted towards energy-efficient and eco-friendly products.

With increasing awareness about environmental sustainability, customers are seeking products that consume less energy and have a smaller carbon footprint. This has led to a rise in demand for LED lighting solutions, which are known for their energy efficiency and long lifespan. Additionally, customers are also looking for products that offer comfort and convenience, such as smart lighting systems that can be controlled through mobile apps or voice commands.

One of the key trends in the Comfort & Lighting market in Southern Asia is the adoption of smart home technology. As more and more households embrace the concept of a connected home, there is a growing demand for smart lighting systems that can be integrated with other smart devices. These systems offer features like remote control, scheduling, and customization, allowing users to create personalized lighting experiences.

This trend is driven by the increasing penetration of smartphones and the availability of affordable smart home solutions in the market. Another trend in the market is the focus on aesthetics and design. Customers are no longer satisfied with just functional lighting solutions; they want products that enhance the overall aesthetics of their living spaces.

As a result, there is a growing demand for decorative lighting fixtures that not only provide illumination but also serve as design elements. This trend is particularly prominent in countries like India and Indonesia, where interior design and home decor are given great importance. In addition to customer preferences and emerging trends, there are also local special circumstances that are influencing the Comfort & Lighting market in Southern Asia.

For example, the region experiences a hot and humid climate for most of the year, leading to a high demand for cooling and ventilation solutions. This has resulted in an increased focus on energy-efficient air conditioning systems that are integrated with smart lighting controls to optimize energy usage. Underlying macroeconomic factors also play a role in the development of the Comfort & Lighting market in Southern Asia.

Rapid urbanization, rising disposable incomes, and a growing middle class are driving the demand for better living standards and improved infrastructure. As a result, there is an increased investment in residential and commercial construction projects, which in turn fuels the demand for comfort and lighting solutions. In conclusion, the Comfort & Lighting market in Southern Asia is witnessing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

The shift towards energy-efficient and eco-friendly products, the adoption of smart home technology, the focus on aesthetics and design, the demand for cooling and ventilation solutions, and the overall economic growth of the region are all contributing to the positive trajectory of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.