Vitamins & Minerals - APAC
APAC- Revenue in the Vitamins & Minerals market amounts to US$14.67bn in 2024. The market is expected to grow annually by 7.05% (CAGR 2024-2028).
- In global comparison, most revenue is generated China (US$5bn in 2024).
- In relation to total population figures, per person revenues of US$3.42 are generated in 2024.
- Key regions:
- Philippines,
- United Kingdom,
- India,
- Thailand,
- Europe
Definition:
The Vitamins and Minerals market comprises over-the-counter natural and synthetic food supplements like multivitamin preparations, minerals, vitamins, tonics and cod liver oil. Vitamins and minerals include preparations in the form of capsules, dragees, pills, granulate, ampoules, solutions, powders, syrups for oral use. Not included are prescription medicines, preparations that are not explicit food supplement drugs (e.g. muscle-building preparations) or primarily serve cosmetic purposes. Among the top-selling vitamin and mineral products are Vitasprint, Orthomol, magnesium granulate, Curazink, Centrum. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.
Additional information:
The market comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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In-Scope
- Vitamin preparations
- Mineral preparations (zinc, calcium, magnesium)
- Cod liver oil
Out-Of-Scope
- Prescription medicines
- Homeopathic remedies
- Probiotics and food products
