Non-Alcoholic Drinks - Southern Asia

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$34.89bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$4.00bn in 2024.
Revenue, combined amounts to US$38.88bn in 2024.
The revenue, at home is expected to grow annually by 6.77% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$18.21 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 62.31bn L by 2024.
Volume, out-of-home is expected to amount to 1.69bn L in 2024.
Volume, combined is expected to amount to 64.00bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.3% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 32.53L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Southern Asia has been experiencing significant growth in recent years. This can be attributed to several factors including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Southern Asia have shifted towards healthier beverage options. With the increasing awareness about the negative health impacts of sugary drinks, consumers are opting for non-alcoholic beverages that are low in sugar and calories. This has led to a surge in demand for products such as flavored water, herbal teas, and natural fruit juices. Additionally, there is a growing interest in functional beverages that offer specific health benefits, such as energy drinks and probiotic drinks. Trends in the market are also contributing to the growth of the Non-Alcoholic Drinks market in Southern Asia. One notable trend is the rise of ready-to-drink (RTD) beverages. Busy lifestyles and the convenience factor have made RTD beverages increasingly popular among consumers. These beverages are available in various formats, including cans, bottles, and tetra packs, making them easily accessible to consumers on the go. Another trend is the increasing popularity of plant-based and natural ingredients in non-alcoholic drinks. Consumers are seeking products that are free from artificial additives and preservatives, and companies are responding by offering a wide range of natural and plant-based options. Local special circumstances in Southern Asia also play a role in the development of the Non-Alcoholic Drinks market. For example, the region has a large population of young consumers who are more health-conscious and open to trying new products. This demographic trend has created a favorable market environment for non-alcoholic beverages. Additionally, Southern Asia has a rich cultural heritage that includes traditional beverages such as herbal teas and Ayurvedic drinks. These traditional beverages are gaining popularity not only locally but also globally, contributing to the growth of the market. Underlying macroeconomic factors further support the growth of the Non-Alcoholic Drinks market in Southern Asia. The region has been experiencing economic growth, which has led to an increase in disposable income and improved living standards. As a result, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. Furthermore, the growing urbanization and Westernization in the region have led to a shift in consumer preferences towards international brands and products, creating opportunities for both local and global players in the market. In conclusion, the Non-Alcoholic Drinks market in Southern Asia is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers in the region become more health-conscious and seek healthier beverage options, the market is witnessing a surge in demand for low-sugar and functional beverages. The rise of ready-to-drink beverages and the popularity of plant-based and natural ingredients are also contributing to the growth of the market. Additionally, the young population, cultural heritage, and favorable macroeconomic conditions in Southern Asia are creating a conducive environment for the development of the Non-Alcoholic Drinks market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.