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Soft Drinks - Saudi Arabia

Saudi Arabia
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$6.24bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$665.40m in 2024.
  • Revenue, combined amounts to US$6.91bn in 2024.
  • The revenue, at home is expected to grow annually by 2.50% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$166.60 are generated in 2024.
  • In the Soft Drinks market, volume, at home is expected to amount to 3.89bn L by 2024.
  • Volume, out-of-home is expected to amount to 135.30m L in 2024.
  • Volume, combined is expected to amount to 4.02bn L in 2024.
  • The Soft Drinks market is expected to show a volume growth, at home of 1.1% in 2025.0.
  • The average volume per person, at home in the Soft Drinks market is expected to amount to 103.70L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

  • Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
  • Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
  • Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

In-Scope

  • Carbonated Soft Drinks (Cola, Lemonade etc.)
  • Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
  • Energy & Sports Drinks

Out-Of-Scope

  • Hot Drinks
  • Powdered drink mixes and syrups (e.g. Post-Mix Drinks)
Soft Drinks: market data & analysis - Cover

Market Insights report

Soft Drinks: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Demographics

    Most recent update: Mar 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Soft Drinks market in Saudi Arabia has been experiencing significant growth in recent years.

    Customer preferences:
    Saudi Arabian consumers have shown a growing preference for soft drinks, particularly carbonated beverages, as part of their daily routine. Soft drinks are often consumed as a refreshing beverage during meals or social gatherings. Additionally, the younger population in Saudi Arabia has been increasingly drawn to soft drinks as a trendy and fashionable beverage choice. This shift in consumer preferences has led to a surge in demand for soft drinks in the country.

    Trends in the market:
    One of the key trends in the Soft Drinks market in Saudi Arabia is the increasing popularity of healthier beverage options. As consumers become more health-conscious, there has been a growing demand for low-sugar and sugar-free soft drinks. This trend is driven by a desire for healthier alternatives without compromising on taste. As a result, soft drink manufacturers have been introducing a variety of low-sugar and sugar-free options to cater to this changing consumer preference. Another trend in the market is the rising demand for flavored soft drinks. Saudi Arabian consumers have shown a preference for unique and exotic flavors, which has led to the introduction of a wide range of flavored soft drinks in the market. From fruity flavors to herbal infusions, soft drink manufacturers are constantly innovating to meet the evolving taste preferences of consumers.

    Local special circumstances:
    Saudi Arabia has a hot and arid climate, which makes soft drinks a popular choice for hydration and refreshment. The hot weather conditions create a favorable environment for the consumption of cold beverages, and soft drinks provide a convenient and accessible option for consumers to quench their thirst. Additionally, Saudi Arabian society has a strong culture of hospitality and socializing. Soft drinks are often served to guests as a gesture of hospitality, making them an integral part of social gatherings and celebrations. This cultural tradition further contributes to the demand for soft drinks in the country.

    Underlying macroeconomic factors:
    The Soft Drinks market in Saudi Arabia is also influenced by macroeconomic factors such as population growth, urbanization, and increasing disposable income. The country has a young and growing population, which drives the demand for soft drinks. Furthermore, the rapid urbanization in Saudi Arabia has led to an increase in the number of convenience stores and supermarkets, making soft drinks more readily available to consumers. The rising disposable income of Saudi Arabian consumers has also played a significant role in the growth of the Soft Drinks market. As disposable income increases, consumers have more purchasing power to spend on beverages, including soft drinks. This has contributed to the overall expansion of the market. In conclusion, the Soft Drinks market in Saudi Arabia has been experiencing growth due to changing customer preferences, including a demand for healthier options and flavored beverages. The local special circumstances, such as the hot climate and cultural traditions, further drive the demand for soft drinks. Additionally, macroeconomic factors such as population growth, urbanization, and increasing disposable income play a role in the market's development.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Soft Drinks: market data & analysis - BackgroundSoft Drinks: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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