Non-Carbonated Soft Drinks - Turkey

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Carbonated Soft Drinks market amounts to US$563.50m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$234.60m in 2024.
Revenue, combined amounts to US$798.10m in 2024.
The revenue, at home is expected to grow annually by 13.67% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$22bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$6.53 are generated in 2024.
In the Non-Carbonated Soft Drinks market, volume, at home is expected to amount to 423.30m L by 2024.
Volume, out-of-home is expected to amount to 54.29m L in 2024.
Volume, combined is expected to amount to 477.60m L in 2024.
The Non-Carbonated Soft Drinks market is expected to show a volume growth, at home of 2.0% in 2025.0.
The average volume per person, at home in the Non-Carbonated Soft Drinks market is expected to amount to 4.91L in 2024.

Definition:

Non-Carbonated Soft Drinks here sum up non-alcoholic liquid refreshment beverages that are not artificially carbonated. These include a variety of drinks like fruit juice nectars (with a fruit juice content of 25-99%), fruit-juice-based refreshment beverages (with a fruit juice content of less than 25%), as well as valued-added or flavoured water. Ready-to-Drink (RTD) Coffee & Tea Drinks have been moved to a seperate category in the Non-Alcoholic Drinks market.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Fruit Nectars
Fruit-juice Refreshment Beverages
Value-added or Flavoured Water

Carbonated Soft Drinks (cola, lemonade etc.)
Ready-to-Drink (RTD) Coffee & Tea

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.