Soft Drinks - Colombia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$2.77bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.37bn in 2024.
Revenue, combined amounts to US$4.14bn in 2024.
The revenue, at home is expected to grow annually by 3.26% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$52.89 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 2.72bn L by 2024.
Volume, out-of-home is expected to amount to 374.70m L in 2024.
Volume, combined is expected to amount to 3.09bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 0.6% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 51.96L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Colombia has been experiencing significant growth in recent years. Customer preferences for healthier beverage options, along with a growing middle class and changing lifestyles, have contributed to this trend. Customer preferences in the Soft Drinks market in Colombia have shifted towards healthier options. Consumers are increasingly conscious of their health and are seeking beverages that are low in sugar and calories. This has led to a rise in demand for products such as bottled water, natural juices, and diet sodas. Additionally, there has been a growing interest in functional beverages that offer added health benefits, such as energy drinks and sports drinks. Trends in the Soft Drinks market in Colombia also reflect the changing lifestyles of consumers. The busy and fast-paced nature of modern life has led to an increased demand for convenience. Ready-to-drink beverages, such as canned and bottled soft drinks, are becoming more popular as they provide a quick and easy refreshment option. This trend is further supported by the growing presence of vending machines and convenience stores in urban areas. Local special circumstances in Colombia have also influenced the development of the Soft Drinks market. The country's warm climate and tropical environment make it an ideal market for refreshing beverages. Soft drinks are commonly consumed to quench thirst and provide relief from the heat. Additionally, Colombia has a strong coffee culture, which has traditionally been the beverage of choice for many Colombians. However, the rising popularity of soft drinks has started to challenge the dominance of coffee in the market. Underlying macroeconomic factors have also played a role in the growth of the Soft Drinks market in Colombia. The country has experienced steady economic growth in recent years, which has resulted in an expanding middle class with higher disposable incomes. As a result, consumers have more purchasing power and are able to afford a wider range of products, including soft drinks. Furthermore, the increasing urbanization and modernization of Colombia have created a more Westernized lifestyle, with a greater emphasis on convenience and consumption of packaged goods. In conclusion, the Soft Drinks market in Colombia is developing in response to changing customer preferences, shifting lifestyles, local special circumstances, and underlying macroeconomic factors. The demand for healthier beverage options, convenience, and the influence of a growing middle class are driving the growth of the market. As these trends continue, the Soft Drinks market in Colombia is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.