Non-Alcoholic Drinks - Slovenia

The Non-Alcoholic Drinks market in Slovenia has been experiencing significant growth in recent years.

Customer preferences: Slovenian consumers are increasingly health-conscious and are seeking out non-alcoholic beverages that are both refreshing and nutritious. There is a growing demand for natural and organic ingredients, as well as beverages that are low in sugar and calories. Consumers are also looking for innovative flavors and unique combinations that offer a more exciting drinking experience.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Slovenia is the rising popularity of functional beverages. These are drinks that offer additional health benefits, such as improved digestion, boosted immunity, or increased energy levels. Functional beverages are often fortified with vitamins, minerals, or herbal extracts, and are marketed as a convenient way to enhance overall well-being. Another trend in the market is the increasing availability of plant-based alternatives to traditional dairy products. Non-dairy milks, such as almond milk, soy milk, and oat milk, have gained a strong foothold in the Slovenian market, as more consumers are opting for dairy-free options due to lactose intolerance or ethical reasons.

Local special circumstances: Slovenia is known for its abundance of natural resources, including fresh water springs and a variety of fruits and herbs. This has led to the development of a thriving local industry for natural and artisanal non-alcoholic beverages. Slovenian consumers have a strong preference for locally produced drinks, as they are seen as being more authentic and of higher quality. This has created opportunities for small-scale producers to enter the market and cater to niche segments with unique and specialized offerings.

Underlying macroeconomic factors: The growth of the Non-Alcoholic Drinks market in Slovenia can be attributed to several macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, resulting in an increase in disposable income levels. This has allowed consumers to spend more on premium and healthier beverage options. Secondly, the tourism industry in Slovenia has been booming, attracting a large number of international visitors. These tourists often seek out local and unique experiences, including trying traditional Slovenian beverages. This has created a demand for non-alcoholic drinks that showcase the country's cultural heritage and natural ingredients. Finally, the government has implemented policies to promote healthy lifestyles and reduce alcohol consumption, which has further contributed to the growth of the Non-Alcoholic Drinks market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.