Non-Alcoholic Drinks - Russia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$10.92bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.44bn in 2024.
Revenue, combined amounts to US$12.36bn in 2024.
The revenue, at home is expected to grow annually by 1.75% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$75.84 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 20.84bn L by 2024.
Volume, out-of-home is expected to amount to 622.60m L in 2024.
Volume, combined is expected to amount to 21.46bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of -2.9% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 144.80L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Russia is experiencing significant growth and development.

Customer preferences: Russian consumers are increasingly opting for healthier beverage options, leading to a rise in demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a growing awareness of the health benefits associated with reducing alcohol consumption and making healthier choices. Additionally, there is a rising trend of consumers seeking out non-alcoholic alternatives that still provide a similar sensory experience to alcoholic beverages, such as mocktails and non-alcoholic beers.

Trends in the market: One notable trend in the Non-Alcoholic Drinks market in Russia is the increasing popularity of functional beverages. These drinks are formulated with added nutrients or ingredients that offer specific health benefits, such as improved digestion, enhanced energy levels, or stress reduction. This trend can be attributed to the growing interest in holistic wellness and self-care among consumers. Functional beverages are often marketed as a convenient way to incorporate health-boosting ingredients into one's daily routine, making them particularly appealing to busy urban dwellers. Another trend in the market is the rise of premium non-alcoholic beverages. Russian consumers are becoming more willing to spend on high-quality, premium products, and this extends to the non-alcoholic drinks sector as well. Premium non-alcoholic beverages often feature unique flavor profiles, high-quality ingredients, and sophisticated packaging, appealing to consumers who seek a luxurious and indulgent experience. This trend is driven by the desire for elevated experiences and the growing influence of social media, where aesthetically pleasing products are often showcased.

Local special circumstances: Russia has a rich cultural tradition of tea consumption, which has influenced the Non-Alcoholic Drinks market in the country. Tea is a popular beverage choice among Russians, and this has created opportunities for the development of innovative tea-based non-alcoholic drinks. These beverages often combine traditional tea flavors with modern twists, such as fruit infusions or herbal blends. The familiarity and cultural significance of tea in Russia make it a favorable base for non-alcoholic beverages, catering to both traditional and adventurous taste preferences.

Underlying macroeconomic factors: Russia's improving economy has contributed to the growth of the Non-Alcoholic Drinks market. As disposable incomes increase, consumers have more purchasing power to spend on non-essential items, including beverages. Additionally, the expanding middle class in Russia has led to a larger consumer base for non-alcoholic drinks, as more individuals can afford to incorporate these products into their daily lives. The growing urbanization in the country has also played a role, as urban dwellers often have more exposure to a variety of non-alcoholic beverage options and are more likely to embrace new trends.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.