Ready-to-Drink (RTD) Coffee & Tea - Seychelles

The Ready-to-Drink (RTD) Coffee & Tea market in Seychelles has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the RTD Coffee & Tea market in Seychelles is the changing preferences of consumers. With a growing emphasis on convenience and on-the-go lifestyles, consumers are increasingly seeking ready-to-drink options that provide a quick and easy way to enjoy their favorite beverages. This trend is particularly evident among younger consumers who are looking for convenient and portable options that fit into their busy schedules. Additionally, there is a rising interest in healthier alternatives to traditional carbonated soft drinks, and RTD Coffee & Tea products often offer a lower sugar content and natural ingredients, making them a more appealing choice for health-conscious consumers.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Seychelles is the increasing availability and variety of products. As demand for these beverages continues to rise, both local and international manufacturers are introducing new and innovative flavors and formulations to cater to different consumer preferences. This includes options such as cold brew coffee, flavored teas, and plant-based milk alternatives. Additionally, there is a growing trend towards premium and specialty RTD Coffee & Tea products, with consumers willing to pay a higher price for products that offer unique and high-quality ingredients.

Local special circumstances: Seychelles, with its warm climate and tourism-driven economy, provides a conducive environment for the growth of the RTD Coffee & Tea market. The country attracts a significant number of tourists each year, many of whom are looking for refreshing and convenient beverages to enjoy during their stay. This presents an opportunity for both local and international brands to tap into the tourist market and offer a wide range of RTD Coffee & Tea options. Additionally, the local population in Seychelles also contributes to the market growth, with a growing number of consumers incorporating RTD Coffee & Tea into their daily routines.

Underlying macroeconomic factors: The growth of the RTD Coffee & Tea market in Seychelles is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, consumers have more purchasing power to indulge in premium and convenient products such as RTD Coffee & Tea. Furthermore, the government of Seychelles has been actively promoting tourism and hospitality, which has led to an influx of tourists and a boost in the food and beverage industry, including the RTD Coffee & Tea market. Overall, the combination of changing consumer preferences, increasing product availability, local special circumstances, and underlying macroeconomic factors has contributed to the growth and development of the RTD Coffee & Tea market in Seychelles.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.