Ready-to-Drink (RTD) Coffee - Seychelles

The Ready-to-Drink (RTD) Coffee market in Seychelles is experiencing significant growth and development.

Customer preferences: In Seychelles, there is a growing demand for convenience and on-the-go products, which has led to an increase in the consumption of Ready-to-Drink (RTD) Coffee. Consumers are increasingly seeking convenient and portable beverage options that can be consumed anytime, anywhere. The busy lifestyles of Seychellois consumers, coupled with the desire for a quick caffeine fix, have contributed to the popularity of RTD Coffee in the market.

Trends in the market: One of the key trends in the RTD Coffee market in Seychelles is the increasing preference for premium and specialty coffee products. Consumers are becoming more knowledgeable about coffee and are willing to pay a premium for high-quality and unique flavors. This trend is driven by the growing coffee culture in Seychelles, with coffee shops and cafes gaining popularity among locals and tourists alike. As a result, there has been a rise in the availability of premium RTD Coffee brands, offering a wide range of flavors and blends to cater to the discerning tastes of consumers. Another trend in the market is the introduction of innovative packaging and branding strategies by RTD Coffee manufacturers. To attract consumers, companies are focusing on eye-catching and visually appealing packaging designs, as well as incorporating sustainable and eco-friendly materials. This not only differentiates their products from competitors but also resonates with the environmentally conscious consumer base in Seychelles.

Local special circumstances: Seychelles is a popular tourist destination known for its pristine beaches and natural beauty. The tourism industry plays a significant role in the country's economy, attracting a large number of international visitors each year. The presence of tourists in Seychelles has contributed to the growth of the RTD Coffee market, as they seek familiar and convenient beverage options during their stay. RTD Coffee provides a quick and easy solution for tourists who want to enjoy a cup of coffee while exploring the islands.

Underlying macroeconomic factors: The growing middle-class population in Seychelles has led to an increase in disposable income, allowing consumers to spend more on premium and indulgent products like RTD Coffee. Additionally, the expanding retail sector and the availability of RTD Coffee products in supermarkets, convenience stores, and online platforms have made it more accessible to a wider consumer base. In conclusion, the Ready-to-Drink (RTD) Coffee market in Seychelles is driven by the preference for convenience, the rise of coffee culture, and the influence of the tourism industry. The increasing demand for premium and specialty coffee, along with innovative packaging and branding strategies, has contributed to the growth and development of the market. With the growing middle-class population and expanding retail sector, the RTD Coffee market in Seychelles is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.