Ready-to-Drink (RTD) Tea - Bahrain

The Ready-to-Drink (RTD) Tea market in Bahrain has experienced significant growth in recent years, driven by changing consumer preferences and a growing demand for healthier beverage options.

Customer preferences: In Bahrain, there is a strong preference for beverages that are refreshing, convenient, and offer health benefits. Ready-to-Drink (RTD) Tea meets these criteria, as it is a convenient option for on-the-go consumption and is often marketed as a healthier alternative to carbonated soft drinks. Additionally, the variety of flavors and options available in the RTD Tea market appeals to a wide range of consumers in Bahrain.

Trends in the market: One of the key trends in the RTD Tea market in Bahrain is the increasing popularity of natural and organic products. Consumers are becoming more conscious about the ingredients used in their beverages and are actively seeking out products that are free from artificial additives and preservatives. As a result, companies in the RTD Tea market are focusing on developing and promoting natural and organic options to cater to this growing demand. Another trend in the market is the rise of functional RTD Teas. These are teas that are infused with additional ingredients such as vitamins, minerals, and antioxidants, which offer specific health benefits. Functional RTD Teas are gaining popularity among health-conscious consumers who are looking for beverages that not only taste good but also provide added nutritional value.

Local special circumstances: The hot climate in Bahrain makes RTD Tea a particularly appealing beverage choice. The refreshing and cooling properties of tea make it a popular drink, especially during the summer months. Additionally, the cultural significance of tea in Bahrain further contributes to the demand for RTD Tea in the market.

Underlying macroeconomic factors: The growing economy in Bahrain has led to an increase in disposable income among consumers. This has resulted in a shift towards premium and healthier beverage options, including RTD Tea. As consumers have more purchasing power, they are willing to spend more on products that offer quality, convenience, and health benefits. In conclusion, the Ready-to-Drink (RTD) Tea market in Bahrain is experiencing growth due to changing customer preferences, including a preference for healthier and more convenient beverage options. The market is also influenced by global trends such as the demand for natural and organic products, as well as the rise of functional beverages. The local climate and cultural significance of tea further contribute to the popularity of RTD Tea in Bahrain. The growing economy and increasing disposable income among consumers also play a role in driving the growth of the RTD Tea market in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.