Alcoholic Drinks - Bahrain

The Alcoholic Drinks market in Bahrain has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: Bahrain has a diverse population with a mix of locals and expatriates, resulting in a wide range of customer preferences in the Alcoholic Drinks market. While traditional alcoholic beverages such as beer and wine continue to be popular, there is a growing demand for premium and craft spirits. Consumers are increasingly seeking unique and high-quality products that offer a distinct taste and experience. This shift in customer preferences has led to the introduction of a variety of international and local brands in the market.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Bahrain is the rising popularity of craft beer. Craft beer offers consumers a unique and artisanal drinking experience, with a focus on quality and flavor. This trend is driven by a growing number of microbreweries and beer enthusiasts who are willing to experiment with different styles and flavors. Additionally, there is a growing interest in low-alcohol and non-alcoholic beverages, as consumers become more health-conscious and seek alternatives to traditional alcoholic drinks.

Local special circumstances: Bahrain has a thriving hospitality industry, with numerous hotels, restaurants, and bars catering to both locals and tourists. This has created a favorable environment for the growth of the Alcoholic Drinks market, as establishments strive to offer a wide selection of beverages to meet the diverse preferences of their customers. Furthermore, Bahrain has a relatively liberal alcohol policy compared to some of its neighboring countries, which has attracted international brands and investors to the market.

Underlying macroeconomic factors: Bahrain's strong economy and high disposable income levels have contributed to the growth of the Alcoholic Drinks market. The country has a well-developed infrastructure and a favorable business environment, attracting both local and international players in the market. Additionally, Bahrain's strategic location in the Gulf region makes it a hub for trade and tourism, further boosting the demand for alcoholic beverages. In conclusion, the Alcoholic Drinks market in Bahrain is witnessing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for premium and craft spirits, the rising popularity of craft beer, and the presence of a thriving hospitality industry are key drivers of this growth. With a diverse population and a favorable business environment, Bahrain is poised to continue its upward trajectory in the Alcoholic Drinks market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.