Ready-to-Drink (RTD) Coffee - Uzbekistan

The Ready-to-Drink (RTD) Coffee market in Uzbekistan has been experiencing significant growth in recent years.

Customer preferences: Uzbekistan is known for its strong tea-drinking culture, with tea being the most popular hot beverage in the country. However, there has been a shift in consumer preferences towards ready-to-drink coffee. This can be attributed to the growing influence of Western culture and the increasing popularity of coffee among the younger generation.

Trends in the market: The ready-to-drink coffee market in Uzbekistan has witnessed a surge in demand due to the convenience and portability of these beverages. Busy urban lifestyles and the need for on-the-go options have contributed to the rising popularity of RTD coffee. Additionally, the availability of a wide range of flavors and variants has also attracted consumers to this market segment.

Local special circumstances: Uzbekistan has a relatively young population, with a significant proportion of the population falling within the millennial and Gen Z age groups. These younger consumers are more open to trying new products and are more likely to adopt Western trends, including the consumption of ready-to-drink coffee. Furthermore, the growing number of coffee shops and cafes in major cities has also played a role in increasing awareness and familiarity with coffee-based beverages.

Underlying macroeconomic factors: The improving economic conditions in Uzbekistan have also contributed to the growth of the ready-to-drink coffee market. With rising disposable incomes and an expanding middle class, consumers have more purchasing power to indulge in premium and convenience-oriented products. Moreover, the government's efforts to attract foreign investment and promote entrepreneurship have led to the establishment of more coffee-related businesses, further driving the growth of the market. In conclusion, the ready-to-drink coffee market in Uzbekistan is witnessing significant growth due to changing consumer preferences, increasing urbanization, and improving economic conditions. The convenience and portability of RTD coffee, along with the availability of a wide range of flavors, have made it a popular choice among consumers, particularly the younger generation. The growing number of coffee shops and cafes in major cities has also contributed to the increasing awareness and familiarity with coffee-based beverages. With the improving economic conditions and rising disposable incomes, consumers in Uzbekistan have more purchasing power to indulge in premium and convenience-oriented products, further fueling the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.