Ready-to-Drink (RTD) Coffee - Tajikistan

The Ready-to-Drink (RTD) Coffee market in Tajikistan has been experiencing significant growth in recent years.

Customer preferences: Tajik consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the increasing popularity of RTD coffee in the country. The busy lifestyles of urban consumers, coupled with the desire for a quick and refreshing beverage option, have driven the demand for ready-to-drink coffee products. Additionally, the younger generation in Tajikistan, who are more open to trying new and innovative beverages, have also been key drivers of the RTD coffee market.

Trends in the market: One of the key trends in the RTD coffee market in Tajikistan is the introduction of new flavors and varieties. Manufacturers are constantly innovating and launching new products to cater to the evolving tastes and preferences of consumers. This includes the introduction of unique flavors such as caramel, hazelnut, and vanilla, which have been well-received by Tajik consumers. The availability of a wide range of flavors has contributed to the growing popularity of RTD coffee among different consumer segments. Another trend in the market is the increasing availability of RTD coffee products in various retail channels. Initially, RTD coffee was primarily available in supermarkets and convenience stores. However, there has been a shift towards making these products more accessible to consumers by expanding distribution channels. RTD coffee can now be found in cafes, coffee shops, and even online platforms, making it easier for consumers to purchase their favorite coffee beverages.

Local special circumstances: Tajikistan's coffee culture is still developing, and traditional tea remains the preferred hot beverage in the country. However, the growing popularity of RTD coffee indicates a shift in consumer preferences. Coffee consumption is becoming more mainstream, especially among the younger population who are embracing the global coffee culture. The introduction of RTD coffee products has made coffee more accessible and convenient, contributing to the changing coffee landscape in Tajikistan.

Underlying macroeconomic factors: The growing economy and increasing disposable income levels in Tajikistan have also played a role in the development of the RTD coffee market. As consumers have more purchasing power, they are willing to spend on premium and convenient products like RTD coffee. The expanding middle class in Tajikistan is becoming more aspirational and seeking out trendy and modern products, including RTD coffee. In conclusion, the Ready-to-Drink (RTD) Coffee market in Tajikistan is experiencing significant growth due to changing customer preferences, including a preference for convenience and on-the-go products. The introduction of new flavors and varieties, as well as the increasing availability of RTD coffee in various retail channels, has contributed to the market's development. Additionally, the growing economy and increasing disposable income levels in Tajikistan have also played a role in the market's growth. Overall, the RTD coffee market in Tajikistan is expected to continue expanding as consumers embrace the convenience and variety offered by these beverages.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.