Ready-to-Drink (RTD) Coffee - Serbia

The Ready-to-Drink (RTD) Coffee market in Serbia has been experiencing significant growth in recent years. Customer preferences for convenience, busy lifestyles, and the increasing popularity of coffee as a beverage choice have contributed to this trend.

Customer preferences: Serbian consumers are increasingly seeking convenience in their food and beverage choices. Ready-to-Drink (RTD) Coffee offers a convenient and portable option for coffee lovers on the go. With busy lifestyles and a growing demand for on-the-go products, RTD Coffee provides a quick and easy solution for consumers who want to enjoy their favorite caffeinated beverage without the need for brewing or preparation.

Trends in the market: The RTD Coffee market in Serbia has seen a surge in popularity due to the increasing adoption of Western food and beverage trends. As Serbian consumers become more exposed to international brands and products, they are embracing the convenience and variety offered by RTD Coffee. This trend is further fueled by the growing coffee culture in Serbia, with coffee shops and cafes becoming popular social gathering places.

Local special circumstances: Serbia has a strong coffee culture, with coffee being an integral part of daily life for many people. The tradition of drinking coffee in Serbia dates back centuries, and it is deeply ingrained in the local culture. This cultural affinity for coffee has created a favorable environment for the growth of the RTD Coffee market.

Underlying macroeconomic factors: Serbia has experienced steady economic growth in recent years, which has led to an increase in disposable income for many consumers. This rise in income levels has allowed consumers to spend more on discretionary items such as RTD Coffee. Additionally, the growing urbanization and modernization of Serbia have contributed to the increasing demand for convenience products like RTD Coffee. In conclusion, the Ready-to-Drink (RTD) Coffee market in Serbia is experiencing significant growth due to customer preferences for convenience, the influence of global food and beverage trends, the strong coffee culture in the country, and favorable macroeconomic factors. As these trends continue to shape the market, it is expected that the RTD Coffee segment will continue to expand and evolve in Serbia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.