Ready-to-Drink (RTD) Coffee - Ireland

The Ready-to-Drink (RTD) Coffee market in Ireland is experiencing significant growth and development.

Customer preferences: In recent years, there has been a notable shift in consumer preferences towards convenience and on-the-go products. This trend is particularly evident in the Ready-to-Drink (RTD) Coffee market, where busy lifestyles and the desire for instant gratification have fueled the demand for ready-made coffee beverages. Consumers in Ireland are increasingly seeking out convenient and portable options that can be enjoyed anytime, anywhere.

Trends in the market: One of the key trends driving the growth of the RTD Coffee market in Ireland is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smoother and less acidic taste compared to traditional hot brewed coffee. This trend aligns with the growing consumer preference for healthier and more natural products, as cold brew coffee is often perceived as a healthier alternative to sugary and artificially flavored drinks. Another trend in the market is the rise of plant-based and dairy-free options. As the number of consumers adopting vegan and lactose-free diets continues to grow, there is a growing demand for RTD Coffee products that cater to these dietary preferences. This has led to an increase in the availability of plant-based milk alternatives such as almond milk, soy milk, and oat milk in the RTD Coffee market in Ireland.

Local special circumstances: Ireland has a strong coffee culture, with a significant portion of the population being regular coffee drinkers. This cultural preference for coffee has created a favorable environment for the growth of the RTD Coffee market. Additionally, the presence of multinational coffee chains and the popularity of coffee shops in Ireland have contributed to the increasing consumer awareness and acceptance of RTD Coffee products.

Underlying macroeconomic factors: The growing economy and disposable income levels in Ireland have also played a role in the development of the RTD Coffee market. As consumers have more discretionary income, they are more willing to spend on convenient and premium products, including RTD Coffee. Moreover, the increasing urbanization and the rise in the number of people working in office settings have further fueled the demand for on-the-go coffee options. In conclusion, the Ready-to-Drink (RTD) Coffee market in Ireland is witnessing significant growth driven by changing customer preferences towards convenience, the popularity of cold brew and plant-based options, the strong coffee culture, and favorable macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.