Ready-to-Drink (RTD) Coffee - Africa

The Ready-to-Drink (RTD) Coffee market in Africa is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to the expansion of this industry. Customer preferences in Africa are shifting towards convenience and on-the-go consumption. As urbanization increases and lifestyles become busier, consumers are seeking convenient and portable beverage options. Ready-to-Drink Coffee provides a quick and easy solution for those looking for a caffeine boost without the need for brewing or preparation. Additionally, the younger generation in Africa is more open to trying new and innovative products, which has further fueled the demand for RTD Coffee. The market for Ready-to-Drink Coffee in Africa is witnessing several trends. Firstly, there is a growing emphasis on health and wellness, with consumers seeking healthier alternatives to traditional sugary beverages. As a result, manufacturers are introducing healthier variants of RTD Coffee, such as low-sugar or organic options, to cater to this demand. Secondly, there is a rising interest in premium and specialty RTD Coffee products. African consumers are increasingly willing to pay a premium for high-quality and unique coffee experiences. This trend has led to the emergence of artisanal coffee brands and the introduction of new flavors and blends in the market. Local special circumstances also play a role in the development of the Ready-to-Drink Coffee market in Africa. Coffee is deeply ingrained in African culture, with many countries in the region being known for their coffee production. This cultural connection to coffee has created a strong foundation for the growth of the RTD Coffee market. Additionally, the presence of multinational coffee chains and cafes in major African cities has increased consumer exposure to coffee-based beverages, further driving the demand for RTD Coffee. Underlying macroeconomic factors have contributed to the expansion of the Ready-to-Drink Coffee market in Africa. Economic growth and rising disposable incomes have increased consumer purchasing power, making RTD Coffee more affordable and accessible. Furthermore, the growing middle class in Africa has led to a shift in consumption patterns, with consumers seeking more convenient and indulgent products. This has created a favorable market environment for the growth of the RTD Coffee industry. In conclusion, the Ready-to-Drink Coffee market in Africa is experiencing significant growth and development due to changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. As the demand for convenience, health, and premium coffee experiences continues to rise, the RTD Coffee market in Africa is expected to expand further in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.