Ready-to-Drink (RTD) Coffee & Tea - Guatemala

The Ready-to-Drink (RTD) Coffee & Tea market in Guatemala has been experiencing significant growth in recent years.

Customer preferences: Guatemalan consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the increasing demand for Ready-to-Drink (RTD) Coffee & Tea. With busy lifestyles and a need for quick and easy refreshments, consumers are opting for ready-to-drink options that can be consumed anytime and anywhere.

Trends in the market: One of the key trends in the Ready-to-Drink (RTD) Coffee & Tea market in Guatemala is the rising popularity of cold brew coffee. Cold brew coffee offers a smoother and less acidic taste compared to traditional hot brewed coffee, making it a preferred choice among consumers. The convenience of ready-to-drink cold brew coffee has further fueled its demand in the market. Another trend in the market is the increasing demand for natural and healthier options. Consumers are becoming more health-conscious and are seeking beverages that are free from artificial additives and preservatives. This has led to the emergence of RTD Coffee & Tea products that are made from natural ingredients and are low in sugar and calories.

Local special circumstances: Guatemala is known for its rich coffee culture and is one of the largest producers of coffee in the world. This local specialty has played a significant role in the development of the Ready-to-Drink (RTD) Coffee & Tea market in the country. The availability of high-quality coffee beans and expertise in coffee production has allowed local manufacturers to create unique and flavorful RTD coffee products that cater to the preferences of Guatemalan consumers.

Underlying macroeconomic factors: The growing middle class in Guatemala has contributed to the expansion of the Ready-to-Drink (RTD) Coffee & Tea market. As disposable incomes increase, consumers are willing to spend more on premium and convenient beverages. This has created a favorable environment for the growth of the RTD Coffee & Tea market in the country. Furthermore, the increasing urbanization and modernization in Guatemala have led to a shift in consumer lifestyles. With more people living in cities and working in fast-paced environments, the demand for convenient and ready-to-drink beverages has surged. This has further propelled the growth of the RTD Coffee & Tea market in Guatemala. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Guatemala is witnessing significant growth due to the preferences of consumers for convenience and on-the-go products. The rising popularity of cold brew coffee and the demand for natural and healthier options are also driving the market. The local specialty of coffee production in Guatemala and the growth of the middle class are additional factors contributing to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.