Juices - Spain

The Juices market in Spain has been experiencing significant growth in recent years.

Customer preferences: Consumers in Spain have shown a growing preference for healthier beverage options, which has contributed to the increasing demand for juices. With a rising awareness of the importance of a balanced diet and the benefits of consuming fruits and vegetables, more people are incorporating juices into their daily routines. Juices are seen as a convenient and refreshing way to consume essential vitamins and minerals.

Trends in the market: One of the key trends in the Juices market in Spain is the shift towards natural and organic juices. Consumers are becoming more conscious about the ingredients used in their food and beverages, and are actively seeking out products that are free from artificial additives and preservatives. This has led to an increase in the availability of organic juices in the market, with both domestic and international brands capitalizing on this trend. Another trend in the market is the rise of functional juices. These are juices that are fortified with additional nutrients, such as vitamins, minerals, and antioxidants. Functional juices are marketed as providing specific health benefits, such as boosting the immune system or improving digestion. This trend has been driven by the increasing interest in health and wellness among consumers.

Local special circumstances: Spain has a rich agricultural heritage and is known for its high-quality fruits and vegetables. This has given the country a competitive advantage in the Juices market, as it has a ready supply of fresh produce for juicing. The Mediterranean climate in Spain is particularly favorable for growing citrus fruits, which are commonly used in juices. The abundance of local fruits has allowed Spanish juice manufacturers to offer a wide variety of flavors to cater to different consumer preferences.

Underlying macroeconomic factors: The improving economic conditions in Spain have also contributed to the growth of the Juices market. As disposable incomes have increased, consumers have more purchasing power to spend on premium and higher-priced juices. This has created opportunities for both domestic and international juice brands to expand their presence in the market. In conclusion, the Juices market in Spain is experiencing growth due to the increasing preference for healthier beverage options and the availability of high-quality local produce. The trends towards natural and organic juices, as well as functional juices, are shaping the market. The improving economic conditions in Spain have also played a role in driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.