Juices - Ivory Coast

The Juices market in Ivory Coast has been experiencing steady growth in recent years.

Customer preferences: There is a growing demand for healthier beverage options among consumers in Ivory Coast. As people become more health-conscious, they are increasingly turning to juices as a way to incorporate more fruits and vegetables into their diets. Additionally, the convenience of packaged juices makes them a popular choice for on-the-go consumption.

Trends in the market: One of the key trends in the Juices market in Ivory Coast is the rise of local and regional juice brands. These brands are capitalizing on the demand for fresh and natural juices, offering a wide range of flavors and blends. This trend is driven by the desire for products that are made with locally sourced ingredients and support local businesses. Another trend in the market is the increasing popularity of organic and cold-pressed juices. These products are perceived as being healthier and more nutritious than traditional juices. Consumers are willing to pay a premium for these options, as they believe they are getting a higher quality product.

Local special circumstances: Ivory Coast is known for its abundant supply of tropical fruits such as mangoes, pineapples, and oranges. This gives the country a competitive advantage in the production of fruit juices. Local juice manufacturers can source fresh fruits locally, which helps to reduce costs and ensure product freshness. Furthermore, the growing tourism industry in Ivory Coast has also contributed to the demand for juices. Tourists visiting the country are looking for authentic experiences and local products, and juices made from local fruits are seen as a way to experience the flavors of Ivory Coast.

Underlying macroeconomic factors: The economic stability and rising disposable incomes in Ivory Coast have played a significant role in the growth of the Juices market. As more people have the financial means to afford premium products, they are willing to spend more on juices that offer health benefits and are made with high-quality ingredients. In conclusion, the Juices market in Ivory Coast is experiencing growth due to the increasing demand for healthier beverage options, the rise of local and regional juice brands, and the popularity of organic and cold-pressed juices. The abundance of tropical fruits in the country and the growing tourism industry also contribute to the market's development. The economic stability and rising disposable incomes in Ivory Coast have further fueled the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.