Juices - Chile

The Juices market in Chile has been experiencing significant growth in recent years.

Customer preferences: Chilean consumers have shown a growing interest in healthier beverage options, which has contributed to the increased demand for juices. With rising health consciousness, consumers are seeking beverages that are not only refreshing but also provide nutritional benefits. Juices, with their natural fruit content and perceived health benefits, have become a popular choice among health-conscious consumers in Chile. Additionally, the convenience factor of packaged juices has also contributed to their popularity, as they can be easily consumed on-the-go.

Trends in the market: One of the key trends in the Juices market in Chile is the increasing demand for natural and organic juices. Consumers are becoming more aware of the potential health risks associated with artificial additives and preservatives in packaged juices. As a result, there has been a shift towards natural and organic juices that are free from artificial ingredients. This trend is driven by the perception that natural and organic juices are healthier and more nutritious than their conventional counterparts. Another trend in the market is the growing popularity of functional juices. Functional juices are those that are fortified with additional nutrients or ingredients to provide specific health benefits. Examples include juices enriched with vitamins, minerals, antioxidants, or probiotics. These functional juices cater to the specific needs of health-conscious consumers who are looking for beverages that offer more than just hydration.

Local special circumstances: Chile is known for its favorable climate for fruit cultivation, which has led to the availability of a wide variety of fruits throughout the year. This abundance of fresh fruits has played a significant role in the development of the Juices market in Chile. Local juice manufacturers have access to a diverse range of fruits, allowing them to produce juices with unique flavors and nutritional profiles. This has helped in attracting consumers who are looking for new and exotic fruit flavors in their juices.

Underlying macroeconomic factors: The growing economy of Chile has also contributed to the development of the Juices market. As disposable incomes have risen, consumers have become more willing to spend on premium and healthier beverages, including juices. Additionally, urbanization and changing lifestyles have led to an increase in the demand for convenient and ready-to-drink beverages, further driving the growth of the Juices market. In conclusion, the Juices market in Chile is witnessing growth due to the increasing consumer preference for healthier beverages, such as natural and organic juices, as well as functional juices. The availability of a wide range of fruits in Chile, favorable macroeconomic factors, and changing consumer lifestyles have all contributed to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.